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The Movie Database

Season 16 (2022)

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Cruise Ship

1. Cruise Ship

This year's 16 candidates set sail from Portsmouth, their first task being to come up with marketing campaigns for a new cruise liner.
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1h 0min
January 6, 2022
Toothbrush

2. Toothbrush

The teams must design an electric toothbrush aimed at children aged between six and eight, as well as an accompanying app that encourages them to brush their teeth.
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1h 0min
January 13, 2022
Non-Alcoholic Drinks

3. Non-Alcoholic Drinks

The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.
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1h 0min
January 20, 2022
Fishing

4. Fishing

The candidates enter the choppy waters of the fish business, sourcing a catch of the day and creating a fish dish to sell to the public.
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1h 0min
January 27, 2022
Gaming

5. Gaming

The teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.
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1h 0min
February 3, 2022
Wales

6. Wales

In a tourist hot-spot in north Wales, the candidates run their own highland railway, quarry tour and zip line.
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1h 0min
February 10, 2022
Pods

7. Pods

The candidates gear up to design, brand and pitch their own electric driverless vehicle.
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1h 0min
February 17, 2022
Silverstone

8. Silverstone

The remaining candidates lay on a racing-themed corporate away day at Silverstone, including a tour, a racing experience and food and drink.
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1h 0min
February 24, 2022
TV Selling

9. TV Selling

The teams are set one of their most intense challenges yet: to sell live to the nation on one of the country’s leading TV shopping channels.
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1h 0min
March 3, 2022
Baby Food

10. Baby Food

Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food.
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1h 0min
March 10, 2022
The Final Four

11. The Final Four

With just two more tasks remaining, the remaining aspiring entrepreneurs go under the microscope, revealing the real people behind the businesswear.
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1h 0min
March 15, 2022
Interviews

12. Interviews

The remaining candidates face the scrutiny of Lord Sugar’s most trusted advisors, who are primed to pick apart their business plans. Only two can proceed to the final.
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1h 0min
March 17, 2022
Why I Fired Them

13. Why I Fired Them

Lord Sugar looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.
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1h 0min
March 21, 2022
The Final

14. The Final

The two finalists each have three days to launch a new company. They must create branding for their business, produce a digital billboard and a television advert, then pitch it to Lord Sugar.
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1h 0min
March 24, 2022