It is 1959. Tired of academia, Cambridge University archaeology professor Jeffrey Fairbrother goes to Maplin's Holiday Camp as the new Entertainments Manager, a job he looks forward to with idealised optimism. Camp host, Ted Bovis, instructs his new recruit, camp comic Spike Dixon, in how to succeed at Maplin's. The pilot would subsequently be shown consecutively with the first series, although repeated broadcasts on television were edited to reduce the runtime down to a more standard half-hour format.