The students move in and give one-minute pitches about their businesses in the series premiere of this reality show in which 10 entrepreneurial young adults are mentored in how to launch a start-up.

The students must devise a new business idea within 36 hours.

The students are separated into teams and challenged to create a ``chain reaction'' machine; Keyonna has problems with her business and her teammates.

Survival week arrives and proves to be strenuous for the students; discord erupts between Keyonna and Sharon, who are both feeling stressed.