In the early 1990s, South Korea started regaining confidence in itself. “We hosted one of the most successful Olympic games ever. We are rich enough.Nobody can look down on us now. We are finally SOMEBODY.”

In January 1992, Chung Ju-yung founded the United National Party and exposed the fact that he had paid billions of won to former presidents. Determined to break the link between politics and economics, he ran in the 14th presidential election.

In the late 1980s, the expansion of democracy and the rapid economic growth in South Korea caused major changes in the lives of women. Women’s awareness of human rights was also gradually increasing. However, women were not yet the subjects of an equal democratic society.

In the 1980s, the Korean music industry had a pattern of squeezing musicians, when selling records and distributing profits without proper regulation. In spite of this environment, the pioneering musicians who wanted new sounds and performances, gave birth to the first generation of electronic music and hip-hop through their efforts.